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Dan Romero
@dwr.eth
If you’re building a consumer app, the best chance at retention is: 1. mobile app 2. Push notifications 3. Email notifications Can’t think of a recent successful consumer app that didn’t have this. Best I can come up with is MetaMask, Uniswap and OpenSea. But less consumer and more financial (ie whale heavy).
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Sander | OPEN 🎟
@42
fwiw to add to this our data tells us consumer apps notice 69% open rate (email and push) vs 45% average and CTR of 29% vs 7% average if the message is related to collectibles (onchain, but not saying onchain). Crazy retention drivers. Mostly sports related apps, over span of last 6 months.
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