This (extremely off-putting) answer reveals a key thing that's beautiful about markets:

They let people express the strength of their preferences without needing to always justify their values in front of a committee.

https://twitter.com/DylanMAllman/status/1776649146675712146

Very true. But also true that many people don't really know what their actual values are. As a financial educator I see that all the time - people chase money, engagement, status. Those are not values. And if you ask them what their values are, clearly they don't really know.