I’ve worked at both a record and book store, shopkeepers have have no problem carrying local books/records if you actually patronize their shops, participate in the scene. so much of the time though people who’ve never stepped foot in the shop crawl out of the woodwork and expect a pretty big favor.

icebreaker.xyz/0xen |
https://gallery.so/Oxen/galleries | https://opensea.io/collection/farcats

this is basically the secret to anything. you see this with NFTs, localsindie clubs, literary journals, acting, on and on. there is no cabal, just show up and participate.