Founders

Interesting take from @scottgalloway and @timferris on niching down: “If you’re not referring customers to others who could be viewed as competitors, you haven’t found your 1000 true fans”

Interesting take from @scottgalloway and @timferris on niching down: “If you’re not referring customers to others who could be viewed as competitors, you haven’t found your 1000 true fans”

https://youtu.be/eyLFz3Viy-w

Operator turned investor. Work in TradFi. Exploring the future of social investing @crossroads.  🟪

I agreed with “start with a niche” But this synthesis feels… unfinished.

What it doesn’t mention is time. Niche takes time. Years, even.

Running RoutineHub, I’ve seen it firsthand. We onboarded more users in the past 3 months than in the last 3 years combined. But it didn’t just click overnight—it grew slow, then all at once.

Can’t wait? “Need” to speed it up? You need money. To hire. To build brand. To reach more people. That means bootstrapping (slow), or loans and VC (fast, but risky).

So yeah—niche is right.

But only if you give it time. Or give it fuel.

Feedback welcomed.