Making sales means solving the customer’s problem; otherwise, they wouldn’t buy.

Marketing is therefore about helping people solve problems. This means you have to understand the problems they want to be solved (represented by your product). 

The sale represents the crucial first step towards solving their problem.

If you're aren't testing product offers with your customers and selling, you're not helping them work towards a goal of solveng their problems. 

Content alone isn't enough.

Humanize your marketing and connect with customers. brandnewvoices.co

Marketing goes beyond simply solving problems for customers - it's about tapping into their aspirations and providing inspiration. Effective marketing creates an emotional connection with consumers by aligning with their desires and motivations

But it always starts with problem solving — their pain. Because that is the thing that keeps them up at 3am. If it does not start with a real and felt pain and then selling a service to help them relive that pain, you aren’t doing marketing — you’re just putting out nice words but lack the authority to establish trust for the words to mean anything to them