How do you measure the success of your communication strategies in the Web3 space?

🇮🇹🇬🇧 | Web3 & Marketing | Community Manager | Web3 Social Media | Mum & Wife 👨‍👩‍👦‍👦

As @agathedavray.eth wrote, it depend on the project and where it is at.

I think it’s important to look at a variety of metrics, including sentiment analysis on social media, user engagement, feedback, and actual growth metrics like active users, transactions, and wallet activities.
What do you think?

i created the /storytelling channel and im also a mfer. 〰️ i do marketing, community, and storytelling 〰️ founder of brandnewvoices.co

It depends on the project and even more on the campaign. I focus more on evaluating the success of my campaign, as I'm hired for short to mid-term objectives. Generally, it's about "awareness," and my clients often don't agree on a single KPI.