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kbc
@kbc
You think we slow down before the holidays? Never! We got one more AMA for you. On Friday @0xalgedi is gonna take time out to answer your questions. And we got rewards for those who contribute questions. Oxalgedi is CMO at /murmur (check it out!): they are the lone non-tech voice in a dev world, turning code into conversation. Movie buff navigating life like an unpredictable screenplay, one plot twist at a time. - timeline checks out. Ask your question by replying to this post. Can't reply? Become a member.
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May
@golludou
which companies are best positioned to bring in consumers who’re not already in crypto? From what angle should marketing be reframed to tackle this next wave of onboard?
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Al
@0xalgedi
Companies addressing real-world challenges may be best positioned to onboard new users, but a major hurdle is that the added value of a token isn’t always clear—even when practical use cases are presented. Too often, companies fail to answer the essential question: **“So what?”** To overcome this, marketing should shift the focus from the token itself to the tangible benefits it enables. Instead of promoting “own a token,” emphasize outcomes like “unlock rewards, gain access, or reduce fees.” By positioning the token as a seamless part of the experience rather than the focal point, companies can deliver a clearer, more relatable value proposition that resonates with new audiences.
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