Launching a token can be as easy as sending an email. 

Unlocking their potential as a new digital primitive and bringing them to market is much harder.

I’ve worked with dozens of founders tackling this challenge and am now releasing a 3-part playbook written for everyone. 🧵

1️⃣  Getting ready to launch a token: What you need to know. 

Launching a token too early is a common mistake that can be fatal for a project. 

@jasonr and I wrote about how to be ready.

Operating Partner & Head of Crypto Startup School 
@a16zcrypto. 25 years working on frontier tech. 2X CEO, 4 exits & most recently VP Subscriptions at Google.

Trying to solve more problems than I cause @a16zcrypto

https://linktr.ee/milesjennings

1️⃣  Getting ready to launch a token: What you need to know. 

Launching a token too early is a common mistake that can be fatal for a project. 

@jasonr and I wrote about how to be ready.
https://a16zcrypto.com/posts/article/getting-ready-to-launch-a-token/

2️⃣  How to navigate token launch risks. 

Token launches require juggling many different risks. 

Here are time-tested strategies for managing them.

3️⃣  5 rules for token launches. 

Every project is different, but these guidelines will likely hold true no matter your situation. 

They span finance, decentralization, comms, secondary listings and operations. 

Don’t forget them.

3️⃣  5 rules for token launches. 

Every project is different, but these guidelines will likely hold true no matter your situation. 

They span finance, decentralization, comms, secondary listings and operations. 

Don’t forget them.
https://a16zcrypto.com/posts/article/5-rules-for-token-launches/

My goal here is simple:

A token launch may be the most critical event in a project’s life. Projects should be well prepared to tackle the challenge, and it takes the entire team to stay on the right side of the law.

In the coming days, I’ll breakdown each piece.

2️⃣  How to navigate token launch risks. 

Token launches require juggling many different risks. 

Here are time-tested strategies for managing them.
https://a16zcrypto.com/posts/article/navigating-token-launch-risks/