BUILD

Appcon

Ethereum

Can confirm from /appcon: we desperately need better ways to explain “why crypto / why Ethereum” tailored to each audience.

- Artists care about provenance, immutability, new forms of art and staying connected with their fans and customers.
- Merchants care about higher profits and new markets.
- Creators care about owning their content and social graph.
- Everyone sees it as risky and needs to understand the basics first.

The window to capture attention is short — often just a few minutes before you lose them.

This is really hard. We need more focused resources tackling this exact challenge — and many more people actively onboarding users onchain.

/appcon is doing a remarkable job introducing blockchain and /ethereum  to people who aren’t familiar with crypto, and witnessing this firsthand has been truly enlightening. 

the challenge we face is immense: how do we bridge the gap between complex technology and broader public understanding?

we need to double down on EDUCATION —engaging schools, universities, and community programs to foster a new generation of informed participants

we need more COMMUNICATION experts who can translate these concepts into relatable language. 

And for you, builders, my own two cents:

LESS SPECULATION, MORE IMPACT

Italy

Base

when an HYPERBUTT collection? 👀
bringing artists onchain at /appcon

Excited to introduce students from Politecnico di Milano to the blockchain — exploring how decentralization, transparency, and smart contracts are reshaping industries. /appcon 

Here @limone.eth in action, talking about @basepaintdotxyz

product /builders-garden /farville | 
 organizing /just-frame-it | hosting a web3 hub in rome /urbe-eth /ethrome 🇮🇹🐺

https://limone.lol

Paint Together. Mint Daily. CC0 Art. 
Collection : basepaint.xyz/gallery

Farcaster

Talking about /farcaster and the rise of decentralized social networks at /appcon with @limone.eth and @fattybuthappy

Fail first fail hard #lovemaximalist 
https://linktr.ee/fattybuthappy
Trust Me
https://matias.me/nsfw/

Onchain changes everything, even your closet

@mnstrm just dropped 300 limited edition hand-embroidered hoodies for COLLECTION 000, each with a limited-edition digital collectible

Shop onchain on @slice

https://shop.slice.so/store/2278

onchain meets streetwear 
COLLECTION 000 by @mnstrm 
get it on @slice

The onchain commerce protocol slice.so | follow /slice to stay up to date

still thinking about how based Denver was

nothing better than being surrounded by builders making the onchain future real

feeling that Denver energy from afar -- still grinding for @slice. 
let’s keep building!

Founders

let your achievements speak louder than your words
low profile, big impact

commerce

New on @slice: Shipping Costs (beta)

Merchants can now customize delivery costs based on products and customer locations. 

Try it out today on the /farcon-nyc shop (see below), rolling out to all merchants in the coming weeks. Reach out to join the beta! https://shop.slice.so/store/1972

Finally live on @slice 
Reach out to join the beta

Warpcast

Does anyone know why in the notifications the Followers tab is stuck on loading and appears this way?

cc @horsefacts.eth

I'm eth newbie..just learning
(working on @farcaster)

terminally.online

Ethereum's focus on infrastructure isn't about jargon — it's about ensuring that when mass adoption hits, the system is secure, scalable, and sustainable. Users may not ask for technical details, but they certainly care when things go wrong.

Find us at Home Base
@slice 🤝 @coinbasewallet

All of your crypto. All of your wallets. All in one place. Your home for everything onchain. wallet.coinbase.com

HIGHER

higher-athletics

Far from being an athlete, but I’ll go higher 

/higher-athletics

Buy onchain, pay with any token on @base.

Now live on all @slice stores, for products priced in USDC.

Thanks to @decentxyz for making this possible, and so smooth

At @slice, we love shipping on Fridays. 

Pay onchain, with any token on @base. What more could you ask for in life?

Design

looking for a designer with a strong background in commerce and web3

our offer: a front row seat to shaping the future of commerce

is there any based designer here who wants to become the pirate king?

A bit late, but so excited to get some EURC on /base 🇪🇺 🔵

🎉 HAPPY BIRTHDAY, BASE!

From the moment @base launched, we knew it was the place to be. 
Today, @slice is also celebrating a milestone: over 1.1k stores created on /base. 🎉

For us, it's still Day 0. So much more to build and improve, and I can't wait to continue this journey alongside this incredible community.

The future of commerce is onchain. @slice

zerohex

@zerohex.eth