BUILD

Appcon

Ethereum

Can confirm from /appcon: we desperately need better ways to explain “why crypto / why Ethereum” tailored to each audience.

- Artists care about provenance, immutability, new forms of art and staying connected with their fans and customers.
- Merchants care about higher profits and new markets.
- Creators care about owning their content and social graph.
- Everyone sees it as risky and needs to understand the basics first.

The window to capture attention is short — often just a few minutes before you lose them.

This is really hard. We need more focused resources tackling this exact challenge — and many more people actively onboarding users onchain.

/appcon is doing a remarkable job introducing blockchain and /ethereum  to people who aren’t familiar with crypto, and witnessing this firsthand has been truly enlightening. 

the challenge we face is immense: how do we bridge the gap between complex technology and broader public understanding?

we need to double down on EDUCATION —engaging schools, universities, and community programs to foster a new generation of informed participants

we need more COMMUNICATION experts who can translate these concepts into relatable language. 

And for you, builders, my own two cents:

LESS SPECULATION, MORE IMPACT