jihad
toss in your stray, someone will catch it
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I want to work with the @base team — in collaboration with others — to write a series of essays (maybe a zine?) on: - Why onchain? (open = empowers builders, faster, cheaper? @jessepollak had a good summary here before) - Where and how is crypto widely used TODAY (e.g. stablecoins in Global South) - Defining onchain culture (beyond “Based” — what is the future we are building toward?) - More? I think there are so many great marketing initiatives coming out of Coinbase, so much cool stuff coming from Base (and the Superchain more broadly), and some great copy and anecdotes that gets lost in the shuffle. Having it all fleshed and written out, with what we’ve learned in 2024, and living in one place would be helpful for the entire ecosystem. @drewcoffman.eth @aneri @jessepollak thoughts?
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I’ve been thinking a lot about @tomcritchlow’s “small-b blogging” post from way back. His argument is that the goal of blogging shouldn’t be to shoot for virality — it should be targeted, demonstrate your unique perspective and knowledge, and compound as a body of work over time. @phokarlsson made a similar argument on his blog before: you should write as a search query to find people and ideas that resonate. I think that’s what frustrates me when I see founders who don’t have time to write. It’s one of the most effective ways to get potential customers or employees or new opportunities in front of you. The ROI is unbounded. No, your content marketing strategy isn’t going to achieve the same goal. No, you can’t just post feature and partnership updates. You’ve gotta share your ideas from the trenches, in hopes that they’ll find the folks that resonate in ways you can’t even imagine — and they will.
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