To monitor an airdrop project’s market promotion and brand-building efforts:

1. **Social Media**: Follow the project’s official accounts on Twitter, LinkedIn, and Telegram for updates on campaigns and partnerships.

2. **Press Releases**: Check crypto news platforms and the project’s blog for announcements and media coverage.

3. **Community Engagement**: Observe participation in AMAs, webinars, and industry events.

4. **Influencer Endorsements**: Track endorsements from reputable crypto influencers and thought leaders.

5. **Partnerships**: Monitor collaborations with established brands or blockchain projects.

6. **User Growth**: Analyze metrics like follower growth, engagement rates, and community activity.

Active marketing and strong brand presence often indicate a project’s commitment to growth and market impact.