I find fascinating how some coins are shilled hard and captures mind share but never break out vs ones that nobody hear about and keep grinding higher. 
eg: TYBG/Higher vs Doginme/Miggles/Toshi

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First ones appeal to crypto natives, second to retail. 
Crypto natives is the worst capital you can have imo

You think the former are better known, promoted more?

Higher is well-known among farcasters. Still gotta capture the rest of crypto via promotion or building valuable things.

On Twitter, the latter have more active followers.