ComunidadesWeb3

Chapter 3: The Mission-Driven Community Model — Why Do DAOs Exist?​​

​From Profit Logic to Mission Logic​

In the crypto world, many projects, KOLs, and even early investors are accustomed to evaluating everything through the same lens: How many X can this project do? Is there arbitrage potential in this protocol? Is this NFT worth buying?

This "profit logic" dominates most decision-making in crypto. It emphasizes short-term gains, speculative opportunities, technological novelty, and hype—not vision-driven purpose. This model might work during bull markets, but when the market cools, what remains are communities with deep missions and genuine cohesion.

​Mission logic​ is different from technical logic or capital logic. It doesn’t rely on explosive narratives but on sustained intrinsic motivation. A mission isn’t just a slogan in a whitepaper—it’s the driving force that keeps people engaged even when there’s no immediate profit.

For a DAO to go far, it must shift from ​token...