Founders

Friendly reminder that "onboarding" people to crypto is actually still extremely manual and requires you to go meet them where they are at.

Making a wallet is still not intuitive and without clear guidance and support as to why it's valuable - most regular people fail to see the value prop.

Be willing to go out to the real world and pull people back into your products and world.

It takes a ton of time, energy and effort but this mentality will convert to a much more highly retained audience over the next year instead of relying on them to magically discover your app when crypto pops off again.

Spot on actually cause the crypto industry's Achilles' heel is its assumption that users will magically figure it out. Human-centric onboarding is key. By meeting people where they are, demystifying wallets, and clearly communicating value, we can create a loyal following.

𝘠𝘢𝘱𝘱𝘪𝘯𝘨 𝘰𝘯 𝘧𝘢𝘳𝘤𝘢𝘴𝘵𝘦𝘳.