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For Farcaster, every user that makes an account for whatever reason (degen, cool app, twitter alternative) can be retargeted and is more likely to turn into an active d30 user with some new feature, community, xyz.
It’s unrealistic to think users will come, ditch other social media apps & stay active on Farcaster from now on.
Same happened with most users on Twitter & co. it’s normal to drop off initially, to log in only once every couple of months..
It’s not normal to stop onboarding, retargeting, working on product or retention. I follow @garrett and think there’s just way too few people coming through the front door.
With more people coming through the front door, checking stickiness, asking (tracking) them for feedback, we’ll definitely improve the xp here.
Even if many log off after a week, they’ll make connections or even contribute to the conversation for a week (if Farcaster lets them join channels 🫠) AND both - they & other Farcaster - users benefit short- & long-term. 1 reply
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Isn’t the “exit wide open” always for new socmedia.
- Do you think Farcaster has 0 value, 0 opportunity today? Why are you here? Don’t you think some crypto communities would benefit from moving a niche discord here?
> IMO there is a solid value prop for crypto users & communities
Onboarding individuals is hard because of lack of (discovering good) content, difficulty to find your way around & connect with people - not product features.
- feature won’t make people stay. People stay for people/content OR entertainment/business.
> I’d expect 90% of 10k new users to drop off fast, 10% give it a try, 1% new powerusers. 100 can have big impact + mans would come back..
Also, why not invite whole communities to launch channel, help them set up, settle in together?
> learnings for next to join/retain
Why no retention experiments with good content & discovery? Launch well-run crypto channels (crypto news, crypto chatter, trading)
All in all, GROWTH EXPERIMENTS CAN/SHOULD ALL HAPPEN IN PARALLEL🙂 2 replies
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