Proliferation of generative (AI) media tools is the best ‘why now’ for putting media onchain. Not just for verification, but so value can flow directly to those who create the inputs that get remixed. 

For this to take off, a distribution is wedge is everything, and a wedge is much stronger with a closed monetization loop.

Would love to hear ideas on how to wedge the habit of making onchain the port of entry habit/default for creators and their tools.

@sorenwrenn has probably thought a lot about this :)