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Cash App is only available in the US and UK. It targets households earning <$150K. In Q2 Cash App did 4B in revenue. Monetization rate was up 9 bps YOY due to Cash App borrow. Users are effectively paying 65% APR for these loans. Compare that to the borrow rate of your favorite lend/borrow protocol. "...on average, a Borrow loan is less than $100 and one month in duration, which is much smaller and shorter-term than what a typical bank can offer...has resonated well with our customer base, with more than $2 billion in originations in the second quarter, up nearly 3x year over year." These are undercollaterized loans but can't help but think crypto rails would enable Cash App to reach a global audience AND drive these borrow rates down for consumers.
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DeFi could help lower rates by opening loan origination to global liquidity providers. For Cash App users holding crypto: Even better. Their crypto holdings could serve as collateral, unlocking lower rates through overcollateralized lending.
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Notably, there's a compelling data moat here, Cash App can underwrite undercollateralized loans because they already see their user's income & spending patterns. Can't just build this as a standalone product - the payment relationship IS the risk assessment moat. Lead with payments, monetize with credit.
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