I think about spaced repetition forgetting curves for marketing/branding absolutely all of the time. 

Did you just launch? You need to get in front of people again at 2, 7, 30 and 60 days later if you don't want to be forgotten. 

This is the stuff brands are built on.

Absolutely spot on! Creating consistency is key to embedding your brand in people's minds. It's all about strategically timing your touchpoints to align with natural memory decay. Continual exposure fosters familiarity and trust, ensuring you remain front of mind. Long-term success comes from well-planned persistence!