coffee

the backlash against working from coffee shops is in full force

i would loooove for people to start cafes specifically targeted towards working. have wifi. charge differently. embrace coworking and make it fun. guaranteed you can foster a great vibe if you lean into it

curious why co-working cafes do worse than normal ones? is it just less sales / seat? or terrible vibes?

sadly co-working cafes almost always shut down. however SoHo House style spaces continue to do well, but they need HUGE amounts of cash upfront to exist.

however what i think might be interesting is “working events” at coffee shops: ex certain times where the space is set up slightly differently and experience is different, catering to a working crowd.

more interesting for restaurants  who only serve dinner to sell day passes. i’ve seen it done in nyc but unclear if it’s sustainable