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Yang You
@yayou
running thread of the work i do at @paradigm ↓↓↓ i work with our portfolio founders & lead design at the firm, with a specialty in zero-to-one product design, strategy, and research every engagement with us is a bit different and crafted around the needs & stage of the company
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Yang You
@yayou
Axiom — App & Web Design — we designed the app & landing to demonstrate how Axiom’s solution enables accessible onchain data & compute. a neat challenge was identifying the best demo use cases that spoke to consumers, protocols, and oracles a small but beloved detail was the matrix-inspired pew-pew front page of perpetual data pings
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Yang You
@yayou
Paradigm Brand — Brand & Marketing Design — with @adamho @elan, an evolution of Paradigm’s brand from 2018 to today, across our many events & digital touchpoints, reaching founders to investors to policymakers
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Yang You
@yayou
MetaDAO — Product Design & User Research for Futarchy — a deep exploration aimed at shifting mental models around decision markets from “vote” to “trade," and evolving the interface to serve a broader set of users & proposal types fav part was testing & iterating with Futarchy’s early users alongside the founders Nallok & Proph3t
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Yang You
@yayou
Succinct — Web & App Design — for the initial launch of Telepathy, focused on blockchain interoperability via cross-chain messaging. the demo app allows anyone to send a message across chains, and gives the public a peek into their own applications for cross-chain communication
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Yang You
@yayou
Paradigm’s shared brain — Product Design, Research, and Design Systems — internal systems often don’t get enough love, and we hold ours to the highest quality bar
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