For Real World Assets (e.g. Real Estate) to come on-chain (e.g. as NFTs), there needs to be a way of linking the physical to the digital object in a trustless way. This seems impossible. Who is tackling this and what are the solutions?

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The best PMF of RWA has been USDC (US Dollars on-chain), and I don’t think trustless is achievable in near term - it will be just DeFi giving better transparency & access to capital.