Small design update to our editorial site.

A few of our brands now have their own landing pages complete with articles, podcasts, and newsletters.

This is phase 2 of our House of Brands strategy.

Telegram communities and in-person activations for every brand comes next.

niche media companies win. massive media companies win. the danger zone for media is the middle where you grow out of your niche but you're not massive 

then you lose your relationship with a unique audience and they move on to a brand that creates content just for them 

so we create brands (empire, 0xresearch, bell curve, lightspeed etc) tailored around unique communities

blockworks is like the parent company / hold co

whats your take on House of Brands strategy ?
im assuming its the conglomerate play