Optimism's second airdrop aims to reinforce long-term community engagement by rewarding loyal users and encouraging sustained participation in its ecosystem. By targeting active participants and decentralized application (dApp) users, it fosters a sense of ownership and loyalty. This strategy enhances user retention, as recipients are incentivized to remain active to qualify for future rewards. However, long-term retention depends on continuous ecosystem growth, utility of the OP token, and ongoing incentives. While the airdrop boosts short-term activity, maintaining high user retention requires delivering tangible value and fostering a vibrant, utility-driven community.