Bello was our first attempt at solving a problem we deeply believed in: giving creators and brands the tools to understand their onchain audience. 1

For over two years, we built a marketing analytics solution to help unlock the power of blockchain data. 
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Despite working with customers like Yuga Labs, Doodles, Base, Lens, XMTP, Thirdweb, ConsenSys, 9dcc, Bankless, and many others, we found ourselves less excited about building SaaS products in crypto. 
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What truly energized us was the opportunity to bring our business model onchain. 
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The idea of marketing analytics was solid, but the execution didn’t land where it needed to. 
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It was an extension of our team’s story, like helping us win the ETH Global hackathon and getting us into a16z's Crypto Startup Accelerator. 
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But holding onto Bello meant holding back progress, and we had to face the reality that it wasn’t working and move forward. 
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That’s what brought us to Blueprint. 
 
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Blueprint wasn’t an instant pivot. 
 
It took months of testing and learning through my podcast, Mint, to figure out how to create something that truly resonated. 
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We experimented with engaging audiences, structuring token incentives, and aligning goals between creators and collectors. 
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Gradually, it all clicked. 
 
What emerged was Blueprint: a structured program and framework that connects token projects and creators. 
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We match token projects with the best crypto-native creators, using grants to incentivize content creation and our proven framework to teach creators how to go viral onchain. 
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It’s the culmination of everything we’ve learned and everything we want to build, designed to help creators grow their audiences, monetize their content, and bring their traditional followers onchain. 
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Bello was the first chapter, but Blueprint is the way forward. 
 
It’s where all our focus is now, and it’s the path we’re committed to for building. 
 
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Analytics provided value, but it stopped at insights. 
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It didn’t drive the actual engagement creators or brands needed to grow their audience or get them paid doing what they love. 
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While we had compelling case studies, transitioning to a self-service platform made it harder to track success stories and 20

quantify the value Bello provided in driving results. 
 
This gap highlighted a key issue: insights alone weren’t enough 21

to create meaningful outcomes for customers. 
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Blueprint addresses this challenge by going beyond insights and 23

actively driving top-line participation. 
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By combining incentives, onboarding tools, and community-building strategies, we enable creators to directly connect with collectors and build sustainable careers. 25