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XXL
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Jay-Z, whose Roc Nation company is co-producing the 2025 Apple Music Super Bowl LIX Halftime Show, speaks on Kendrick Lamar's headlining the event. "Kendrick Lamar is truly a once-in-a-generation artist and performer. His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come."
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