Working on Farcaster and Warpcast. Longer thoughts at https://dwr.email

Then growing their balances based on native interactions with  mini-apps? 
Active User Balances. AUB.

Entrepreneur, angel investor, Author, The Business Blockchain. 
Natural wine, plant-based. 
OnCoins.org wamougayar.xyz GuideMouga.com /oncoins /naturalwines

Focus on funding wallets and keeping them funded.

Then focus on getting them to transact. 

One thing at a time.

Yup. P2P user transactions is a holy grail. 
Preceding it would be user-to-apps / apps-to-user.