Twin goals of EF:

1. Usage of Ethereum - but usage of a type where users are actually benefiting from Ethereum's underlying properties
2. Resilience and decentralization of Ethereum - viewed holistically, focused on addressing points of weakness anywhere in the stack

"Decentralized social media: People using an Ethereum-based social media platform where content is stored in a decentralized network, allowing users to switch clients without giving up their social graph"

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Working on Farcaster and Warpcast. Longer thoughts at https://dwr.email

Farcaster embodies this vision perfectly - decentralized identity, portable social graph, and user sovereignty.