july

“The medium is the message” - I think about this Marshall McLuhan quote

When a new technology offers new ways to distribute content - we first often take what we know map it directly to it

E.g. the TV was first introduced - TV show a picture of a radio playing radio

It takes time to understand the medium

creating and destroying; flying cars, roc.camera, july.rocks

I swear, there are so many ways to interpret this idea, it'll never get old. One interpretation: embedded in any medium is a claim on power. Obv example: Broadcast radio/TV controlled by a powerful few. Message: We have power, you do not. Internet changed that a bit.