Welly
@welly
The size of the online advertising market is extraordinary - even more so the size of market for fraud in online advertising. This seems like an unlikely but massive opportunity for web3 tech to solve a key problem with a unique solution: Identity verification through actual asset ownership, not behavioral inference.
2 replies
0 recast
0 reaction
Welly
@welly
Some stats: - The total cost in 2022 was $81 billion... to increase to $100 billion by 2023 - Biggest hit is APAC – $75 billion in 2022 - 31% of iOS app and 25% of Android app installs are fraudulent - In 2018, fraud web traffic was 28% of total ad spend - 1 in 13 app installs are fraudulent globally
1 reply
0 recast
0 reaction
Maybe Im Wasabi〽️
@maybeimwasabi
Interesting observation Welly!
0 reply
0 recast
0 reaction
