Product

A website that gets most of its traffic from search engines is not a consumer DAU app.

Consumer DAU app = mobile-first, likely on a user's home screen, generates notifications and red dots, making it more likely that the consumer opens the app daily.

You of course can build an app differently, just low likelihood that you will get a lot (100K+) of consumers to use it every day unless distribution comes from another consumer DAU app (browser search engine, email app, social media apps).

Considering the competitive landscape where time spent is zero-sum, how should devs strategize differently when aiming to build an app with millions of daily active users compared to a niche, intentionally targeted user base?