Degen

2️⃣ Is Tipping Still Effective?

Tipping was one of the best marketing strategies early on. It got DEGEN into the hands of new users, helped spread the brand, and encouraged people to recruit others.

But the momentum seems to be slowing:
	•	In Season 11, only 565 new wallets (that never received an airdrop before) got DEGEN.
	•	Yet, we spent $1M worth of DEGEN in that round.
	•	That means it cost $1.7K per new wallet to onboard someone via tipping.

That’s way too high for an acquisition cost, especially when there’s no guarantee that new wallets will stick around and engage long-term.

If we’re mostly redistributing DEGEN to the same users, does tipping still make sense as a growth strategy? Or should we rethink how we use the treasury?