husband, father, degentleman, haberdasher 🎩🥂

It’s a forever cat and mouse. Everyone learns and adapts. And so do the bots.

There are these images and video’s of botfarms using stacks and stacks of android phones in old crypto miner pc’s. Probably to ‘avoid’ being detected because the devices are all unique.

which is why the "coordinated inauthentic behavior" idea is so valuable.

one person, one hundred phones.
one hundred people, one hundred phones produces the same result with the right coordination.

hence: authenticity is the key. sticky, boring, inconsistent, sometimes angry, usually happy, but indelibly HUMAN authenticity.

also note how v couches this stuff in terms of user experience. as a brain guy, I think "theory of mind" is a curious part of the spam puzzle. if I can't sense a human or - worse - it presents as something other than the truth (human when robot), I tilt negative.

authenticity is a vibe. one in tension with commercial incentive.

I like running, poker and oysters | Founder, Social Forensics (SocialForensics.com) | Berkeley & UPenn | Learning to listen