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Kaloh
@kaloh
Most people in Web 3 forget the first marketing pillar _Awareness_ Seems to me like everyone goes for _Conversions_ from day 1 Look around, successful projects have a strong _awareness_ phase, followed by a _considerarion_ phase… then _conversions_ can happen
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V
@vpx
Completely agree! There's way too much focus on conversions that web3 marketers often forget the OG marketing flow of Awareness >> Acquisition >> Activations >> Retention >> Revenue >> Referrals.
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