Consumer Crypto

Thinking out loud:

Instead of apps launching a token, why not launch stablecoins unique to their ecosystem?

Positives? Negatives?

Positives: 
- can form a basis of a circular economy in that ecosystem
- can airdrop it at zero (or lower) costs that an existing stablecoin 
- participants can hold without (or less) downside risk  

Negatives:
- maintaining the peg is costly, regardless of design
- no speculative upside means less attention means the token is not GTM

Maybe it could be a “stable-ish” token. Like an IOU in a closed system.