A year ago, a vampire attack (w a token) from LooksRare seemed set to unseat OpenSea

Why is Blur different?

1. Net new market model on the bid side which lead to dominant floor liquidity. Which is where most trades happen 

2. Didn’t honor royalties or charge fees, which saved traders 5%-10% 

3. Trader focused UX, real-time market focused 

Market is top heavy with ~3K users driving most of the volume, the above won them.

Makes sense, just doesn’t seem sustainable for anyone except traders, or market expanding 

ie this is a weird/narrow definition of “winning”

I actually think it does help the larger market. Liquidity reduces risk to entrants. It was 0 or 1 before now there is an option in the middle. Makes the market relatively less riskier than before