Airdrops are a perfect initial use case for the tokenomics revolution we're seeing in Web3. The goals of Web2 advertising were:

1️⃣ Acquire users at any cost: Retain them long enough to make the LTV formula work. 2️⃣ Monetize user data: The more you know, the more you can sell. 3️⃣ Centralize control: The platform reaps the profits, users are the product.

But Web3 flips this completely. With tokens, we shift to:

(i) Distribute value to users, not advertisers: Tokens incentivize real ownership, not just passive attention. (ii) Reward genuine contributors: People who build and grow the network earn real stakes, not just fleeting attention. (iii) Eliminate extractive models: No more massive take rates or middlemen siphoning value. Tokens flow directly to users. (iv) Foster decentralized growth: In Web3, communities self-market. Ownership drives evangelism, creating organic, sustainable growth.

Chief Of Staff at Intract 
Angel Investor

This transition aligns perfectly with the shift toward decentralized identity and reputation frameworks. Token distribution, much like airdrops, serves as a testbed for verifying real contribution in an adversarial environment. We're moving beyond the old ad-driven Web2 world into one where value and growth are community-owned.