Bajaj
@vinamr
As the Chief of Staff at Intract.io, a web3 questing platform, I've gathered valuable insights on what truly works in web3 marketing. Here are the key takeaways: 1. The Reality of Paid Ads: Traditional paid ads are highly restricted in web3. According to recent industry reports, less than 10% of web3 companies effectively utilize Google Ads or similar platforms due to regulatory and platform restrictions. 2. The Limited Role of SEO: SEO in web3 is often ineffective. Despite spending over $20,000 annually on SEO optimization, many web3 companies report minimal traffic from traditional search engines. The audience primarily resides on platforms like Discord and Crypto Twitter. 3. The Cost of PR Campaigns: Traditional PR campaigns can be prohibitively expensive and often fail to build trust. A survey of 50 web3 startups revealed that over 70% found PR to be less effective in establishing credibility compared to community engagement.
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Bajaj
@vinamr
4. The Power of Authentic Engagement: Authentic engagement is the cornerstone of successful web3 marketing. This involves being active across multiple platforms: Discord: 80% of web3 projects use Discord for community building. Twitter Spaces: Over 60% engage through regular Twitter Spaces sessions. Telegram: A key platform for 70% of web3 communities. 5. Providing Constant Value: Transparency and continuous value provision are critical. Sharing insights and even failures can strengthen community trust. For instance, projects that regularly update their community with transparent reports see a 30% higher retention rate. 6. Building in Public: Sharing your development process publicly can serve as a powerful marketing tool. Companies that engage their community in their development journey report a 25% increase in user engagement and feedback.
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