By now I'm sure many of you are tired of hearing me moan about how this industry is obsessed with blind hopium, especially around infra tokens, while completely neglecting what actually matters and reality

So might as well just say my piece

By now I'm sure many of you are tired of hearing me moan about how this industry is obsessed with blind hopium, especially around infra tokens, while completely neglecting what actually matters and reality

So might as well just say my piece 

https://polynya.mirror.xyz/e54yv9c2im2Fy72jxbA2qKfCvWxjAaMnQUbp5YDqaEY

I am honestly still pretty amazed at how few protocols and firms do basic marketing, BD, and sales to target regular consumers. At least from what I can tell. Coinbase being one exception.

Crypto has SOO much to offer, but the main marketing engine has been CT and the corresponding shilling and hero-worship.

Public finance and procurement expert at a software company | Specialize in how government finances new tech | Thoughts on crypto as a public good

I am of the opinion that the crypto industry should strive to be perceived as more 'boring' .. and less so on being perceived as 'cool' or 'anti-establishment'

I realize this goes against the predominate ethos that has motivated the innovation and growth that it has had to-date.

But if meaningful change is the goal, the target audience has to broaden IMO.

If nothing else, crowding-out the CT stuff with counter-narratives about crypto as a force for good would be a great start.

If anyone knows of a specific reason why marketing etc is avoided I'd be curious.

And by marketing, I don't mean the CT-type campaigns or the anti-establishment cypherpunk stuff.

I mean the kind that thinks about a person at the grocery store for example (as naïve as that may sound).