ST
@vercelabloh
A lot of talk about web3 advertising. Feel like I should put a video out on this — seems to me that the most critical thing to have a durable business is to have a media surface that target customers check multiple times a day.
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Bullers
@db
Appreciate this perspective. Onchain (what everyone can see) is tough, offchain must come into play. We’re approaching this by allowing users to extract their web2 data from sites they already use, package it in decentralized form, sell it back to businesses. Web3 advertising could work here.
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ST
@vercelabloh
I agree. I don't know enough about this but I am skeptical that onchain data ALONE is predictive enough, even for future onchain actions.
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ST
@vercelabloh
actually, I think you and I are probably aligned on what web3's role in advertising should be — transferring more value between businesses and customers by leveraging data portability powered by the blockchain.
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