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why every crypto app will be social:

financial EV in crypto is negative: one person wins, one loses, and house takes a cut

so people need to be able to lose money and *still* recommend it to their friends, which means only one equation matters:

social EV > financial EV

Absolutely, the social aspect of crypto apps is becoming increasingly important. Creating a community where users can share their experiences, even if they incur financial losses, will be crucial for the success of these platforms. It's all about fostering trust and engagement among users in this evolving landscape.