Base

Nice-to-haves if you want to be a Web3 marketing leader:

👉 The Basics:
- Copywriting 101*
-Marketing 101*
-Social Media 101*
-Branding 101*
-Design 101*
-PR 101*
-Digital marketing 101* - Email, media buying, SEO, CRO, analytics and attribution, funnels
-Budgeting

*actually you need deeper knowledge for at least one of those if you want to be a leader

👉 Crypto
- Bitcoin and blockchains
- Smart contracts
- Protocols, L2s, restaking, cross-chain basics
- Read Etherscan

👉 Economics
- Economics 101 - money theory, monetary policy, inflation
- Tokenomics and token designs
- Airdrop designs, history of airdrops (Uniswap, Sushi's vampire attack, etc.)
- AMMs and Lending protocols - Uniswap v2, AAVE, etc.
- Trading basics - trading psychology, trading instruments, leveraged trading, perpetuals

👉 Soft skills
- BD
- Negotiation skills
- Public speaking
- People management

Web3 marketing is hard, as at its foundation it is a mix between marketing, technology and economics.