Victoria
@valucop
The second reason why Web3 projects fail at marketing(and how to avoid it). Like @onyeka said it’s not only the marketer’s fault. Let’s dig in: When I started attending Web3 events, I vividly remember one of the Blockchain conferences with speakers from different projects One speaker got on stage and launched into a whirlwind explanation of their project: phrases like "layer-2 scaling solutions," "ZK-rollups," and "decentralized governance frameworks" were thrown around. In as much as I understood what those terms were, I was lost within the first 30 seconds. Looking around, I could see others in the audience zoning out too. We forget quickly that the Web3 audience is not limited to devs only... But then, another founder came on stage. He didn’t start with technical specs or industry buzzwords. Instead,
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Victoria
@valucop
he told a story: “Imagine you’re sending money to your family overseas. Right now, you pay high fees and wait days for the transaction. Our platform makes it instant and nearly free.” Instantly, the room was hooked. His solution wasn’t less technical than the first—it was just communicated in a way that anyone could understand. That moment taught me a critical lesson: lack of clear messaging isn’t just bad marketing—it’s a fast track to losing your audience entirely. How to Avoid It: To simplify the complex, start by understanding your audience. What are their pain points? For instance, if you're building a decentralized storage solution, don't dive into how your sharding algorithm works. Instead, tell them a story about a photographer who never has to worry about losing precious files again. Develop an elevator pitch that highlights your value in under 20 seconds...
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Victoria
@valucop
Practice explaining your project to someone outside Web3—if they don’t get it, simplify it further. Clear messaging is about meeting people where they are. Because if they don’t understand your value, they won’t stick around long enough to discover it. This is the second in an 8-part series on why Web3 projects fail and how to avoid it. Passing the pen back to @onyeka to give us reason number 3! ==) Need a marketing manager for your Web3 project? Send me a DM.
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