Victoria pfp
Victoria
@valucop
8 Reasons why Web3 Projects Fail at Marketing (and how to avoid them) Point number 4: Misaligned Marketing Strategies When I first started my career in Web3 marketing, My first marketing plans were straight out of a Web2 playbook, then add - a solid team, - a working product, and - a decent budget for marketing spent heavily on Google ads, sponsored posts, and polished email campaigns). Everything seemed poised for success so I assumed it would work. Guess what? It didn’t. The ads barely resonated, and the community engagement was nonexistent. Even worse, I realized that people in the Web3 space didn’t trust the paid strategies— they saw them as impersonal. I could tell we were losing momentum, fast. The turning point... I changed my mindset and strategies.
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Victoria pfp
Victoria
@valucop
What worked: - Collaborating with a community >- Instead of pushing ads, a Twitter Spaces event, talked about the vision, shared memes, and even joked about the challenges of building in Web3. >- By keeping conversations informal and authentic, members were volunteering to help spread the word. >-They genuinely believed in the mission, and their enthusiasm sparked a ripple effect. - Adopting a community-first mindset. >- Drawing inspiration from memecoin culture. - Instead of talking at people, talk with them, using phrases like “we’re building this together” and creating fun, shareable content. - In Web3, people don’t want to feel like they’re being sold to—they want to feel like they’re part of something bigger. - Projects that succeed in this space do so because their supporters genuinely believe in their vision. - It’s not about spending more; it’s about connecting more. I am tossing the pen back to @onyeka to give us number 5.
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