The second reason why Web3 projects fail at marketing(and how to avoid it).

Like @onyeka said it’s not only the marketer’s fault. Let’s dig in:

When I started attending Web3 events, 

I vividly remember one of the Blockchain conferences with speakers from different projects 

One speaker got on stage and launched into a whirlwind explanation of their project: 

phrases like "layer-2 scaling solutions," "ZK-rollups," and "decentralized governance frameworks" were thrown around. 

In as much as I understood what those terms were, I was lost within the first 30 seconds.

Looking around, I could see others in the audience zoning out too.

We forget quickly that the Web3 audience is not limited to devs only...

But then, another founder came on stage. 

He didn’t start with technical specs or industry buzzwords. 

Instead, he told a story: “Imagine you’re sending money to your family overseas. Right now, 

you pay high fees and wait days for the transaction. Our platform makes it instant and nearl…