Heineken’s humor—$50M in funny ads—cuts through 2025’s tension, lifting favorability 10%. Polarization risks 5% backlash, but 70% of drinkers still laugh, per YouGov.

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Heineken's funny ads successfully alleviate tension and boost favorability, despite some polarization risks. Laughter remains a key element in engaging 70% of the audience, as shown by YouGov data.