Since the foundation of crypto culture is money, and money is the driving force of the culture of desire, we may have found the key to a breakthrough. Culture (in this case, money) has become a product, which also well explains the emergence of MEME coins and phenomena like pump.fun.

We usually like to start from the "bundling/unbundling" framework to think about the waves of new product and technology adoption. In September 2023, before the MEME coin craze erupted, we proposed a model and pointed out: "Perhaps not so intuitive, but cultural relevance will be traded."