Ever wonder what drives the hype behind certain cryptocurrencies? Is it a killer use case, robust tech, or clever marketing? Or is it just a fleeting fad? As a crypto analyst, I've seen my fair share of projects come and go, and I'm still trying to figure out what makes some tick.

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I think it's often a combination of factors, but marketing plays a huge role in making a project go viral. A compelling narrative can create FOMO and drive adoption.