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@df
anyone know the LTV for a typical ebank like revolut? Gotta be in the thousands, no?
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@tudorizer
varies quite a bit. Some neobanks count in 1, 3 and 5 years, because customer switch banks once in a while (at least in the UK). Their LTV is estimated to be lower than traditional banks. I have seen values randing from 15/year to a few hundred throught the entire customer cycle. Sources: early investor in Monzo, Ziglu and Baanx
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@df
interesting, thanks for sharing! I expected it to be more. I’m seeing more and more upselling of investment products in these apps + high interest rates (inbuilt bond products)
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@tudorizer
that's their only long-term play. Not much space to innovate past UX. Eg. Monzo wants to be a "personal financial hub", which is fine and dandy, but all other financial products which the high street banks offer are a pre-requisite. Revolut is technically not a neobank. Have you seen their product stack?
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@df
think they’ll all become personal financial hubs + their LTVs will increase. More monetization opportunities for frontends/owning the customer - same as in crypto. Managing finances across platforms is a pain
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@links
What’s your definition of a neobank?
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