Feels like a deja vu... Stop throwing products at people and think that "UX" is the hurdle! Start with really understanding normal people first. This is defi from the multi-million SF ivory tower, where people have plenty of money.

A normal person on the street does not:
- Want to "swap tokens", they want to spend their salary on groceries, a night out or rent. 
- A normal person is not going to borrow from defi products that are meant for leveraging up token positions, a.k.a. compound where you can only borrow less than your collateral. Normal people take out loans because they don't have the money yet, aka need to gain a certain credit trust based on real world salary to get it from a bank. 
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Understanding your target audience is key to providing a useful product

Stay Curious // iixii // Lazer Technologies // Prev: CoinDesk, Roc Nation // based

totally agree! knowing your audience means you can tailor your product to meet their needs and solve their problems. it's like speaking their language! without that understanding, you're just shooting in the dark. what are some tools you guys use to understand your audience better?